Creatives on Camera: Artists and Crafters Using Video to Teach, Sell and Inspire Online
Creatives on Camera explores how artists, makers, and creative educators turn what they know into workshops, courses, and income.
Host Lyric Montgomery Kinard shares real conversations about teaching online, finding students, pricing, simple tech, and building a business that works in the real world. If you want to teach your craft but feel stuck on where to start—or how to make it sustainable—this podcast shows you what’s actually involved.
Creatives on Camera: Artists and Crafters Using Video to Teach, Sell and Inspire Online
How to Market Your Craft Business Without Feeling Salesy (Knitting Case Study)
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Fan Mail? Feedback? Suggestions?
What if good marketing isn't about being clever — it's about listening?
Dawn Prickett started Twice Sheared Sheep at her kitchen table, unraveling thrift-store sweaters to recycle the yarn because she couldn't afford new skeins. Today it's a multi-million-dollar knitting-notions company with around fifty employees — most of them stay-at-home moms.
In this episode, Dawn and I dig into the marketing wisdom behind that growth: how to find messaging that makes people feel seen by using their own exact words, why you only need to talk to five people instead of a thousand, and the "pyramid of marketing" that explains why features fall flat and transformation sells.
We also get into the real business stuff: building a brand-ambassador program that feels natural instead of pushy, knowing when it's finally time to hire, and why "I just need to buy groceries" is a perfectly good reason to run a business.
If you've ever frozen up trying to make your offer perfect, felt gross about promoting your own work, or wondered how you're supposed to market without a big audience yet, this conversation will help.
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